Lawful campaigns
Use the service only where your business, content and intended audience are permitted by applicable law and platform rules. Regulated offers require the necessary licenses, geographic restrictions and age controls. Access to a tool is not permission to advertise a restricted product.
Prohibited activities
- Phishing, credential theft, malware, fraudulent redirects or impersonation of another business.
- Unlicensed use of copyrighted content, trademarks or personal images.
- Unlawful gambling promotions, targeting minors with age-restricted offers or bypassing required age/geographic controls.
- Deceptive cloaking intended to evade moderation, conceal prohibited content or mislead visitors and reviewers.
- Unauthorized access, scraping private data, credential sharing outside authorized teams or attempts to bypass quotas and security controls.
- Unsolicited messaging, misleading push content or continued messaging after permission has been revoked.
Audience data
Use tracking identifiers and customer data only with a lawful basis and appropriate notices. Do not put passwords, payment-card data or sensitive personal information into subid/clickid values, event labels or push messages.
Honor consent choices and deletion requests. Do not infer that one browser permission grants permission for every integration.
Reports and enforcement
An abuse report should identify the affected URL or PWA, the issue, supporting evidence and a reply address. Do not include secrets or unnecessary personal data. The operator must publish a monitored abuse channel before launch.
Final terms must describe how reports are assessed, proportionate access restrictions and an opportunity to challenge a decision where appropriate.